Lancashire Forum Masterclass: innocent – from start up to mega-brand – 8 February 2018

The Lancashire Forum team at Lancaster University Management School are inviting Hive members to their Masterclass with Joe McEwan, Head of Brand at innocent on the 8th February at Blakeys Café in Blackburn.

Joe will discuss the inspiring story of innocent, from a West London start-up to the fastest growing drinks brand in Europe. He will elaborate on what makes innocent a ‘brand’ rather than just a company through its natural, honest and engaging communications which is at the heart of innocent’s identity.

Over the years, he has spent a great deal of time talking directly to innocent’s customers across a variety of traditional and emerging contact channels, and has led many of their best-loved marketing campaigns. He shows the benefits to be gained by always investing in the little things, and always listening to the people that buy your products.

Joe believes good business needn’t be complicated, and he’s proud to work for a company that continues to listen and learn from its customers.


17.30 – 20.00


Blakeys Cafe, Blackburn, BB2 1AA

Spaces are limited, so book your place today!

Book Here


Lancashire Forum (delivered as part of Boost Business Lancashire) is a 6 month programme for directors and managers of ERDF-eligible Lancashire-based SMEs with real growth ambition. Over six months, you will learn the business development skills and tools to grow your business, through workshops delivered by business experts and leading academics at Lancaster University, a tour of operations at a large regional business to see best practice first-hand, and access to masterclasses with high profile inspirational speakers to challenge and inspire you. The next cohort begins March 2018. For more information contact or call 01524 593632.